Product Update - September 22, 2022

Release 56

Metric Funnel

This sprint we are releasing the Metric Funnel - our mechanism that allows users to create any number of funnels to organize their plan’s success metrics. A user can create any number of funnels, but we recommend creating a funnel for each product. Or the user can just create a custom list of standalone metrics and targets that have no relation to each other. Whichever route they decide to take, all the metrics added will be available to be tracked in campaigns and goals. This feature is available only to ACCOUNT ADMINS.

Funnels

• When creating a funnel, users have the choice to create a blank funnel from scratch or a sample funnel with some example values filled out to make it easy to experiment. For first time users, we recommend adding an example funnel to get a feel for how the numbers work.
  • Each funnel is divided into 2 sides, count metrics and currency metrics. The sides relate to each other via the conversion numbers. Tweaking targets of either the count or currency metrics will use the conversion rates to update the rest of the funnel automatically. 
  • The conversion rate defines the expected conversion from the metric in the row above (such as Leads) to the row below (such as Opportunities). Any number of metrics can be added to a funnel by hovering over the space between metrics and clicking on the + icon.
    • We calculate targets and RPO up and down the funnel based on that row’s relationship to the Deals <-> Revenue row. When you click on a field to edit a number, the other fields that will be recalculated by your edit are highlighted in blue.
  • Metrics in a funnel can be renamed (except for Revenue) and deleted (except for Deals and Revenue, which can be hidden not deleted).
  • When Deals or Revenue are hidden by clicking the eye icon, that prevents those metrics from being added to be tracked in campaigns and goals.
• The funnel can be viewed in 3 different modes
  • Simple mode shows just targets and conversions.
    
  • ARPO (Average Revenue per Outcome) mode allows the user to see the currency equivalent of one of that count metric. This is determined by the equivalent currency metrics and conversion rates - so updating the conversion rates will update ARPO.
    • Filling our the average revenue per deal and conversion rates allows us to calculate ROI and high and low targets of ROI on the campaign value widget on the home screen
    • For the above reason, WE HIGHLY RECOMMEND USERS START IN THIS MODE. Typically you’ll want to complete the funnel in this sequence of steps
      1. Define the metrics that you’d like to track in your funnelSet conversion rates
      2. Enter the average revenue per deal 
      3. Set your primary target 
      4. Name your funnel

• Profit mode allows users to set a revenue to profit conversion rate and applies that rate to the ARPO of all metrics, resulting in our ability to display Average Profit per Outcome for each metric and a total expected profit for the entire funnel.  

• In order to edit a funnel, click on the pencil icon.
• In order to enable assigning metrics from a funnel to campaigns and goals, the funnel has to be toggled to Activated. Standalone metrics are available automatically.
• You can duplicate or delete a funnel by clicking the corresponding icons.
• Funnels can be reordered by clicking the arrows next to the delete icon - this order impacts the order that users will see metrics in campaigns and goals.
• Activated funnels are available to all budgets.

Standalone Metrics

Standalone metrics are for tracking activities that may precede a funnel in your plan or simply don’t fit into a funnel. Metrics added as standalone metrics have no inherent relationship to one another.

• In order to add or edit to the standalone metrics, first click the pencil icon to enter edit mode.
• These metrics can be added the same way you add metrics to a funnel, by clicking inline between metrics.
• Targets can also be added for each standalone metric, but those targets are not displayed elsewhere.
• Standalone metrics can be reordered by dragging and dropping the metrics in the list. The order in which they appear on the Metrics page is the order they appear for a campaign or goal.
• Each metric, standalone or in a funnel, has a number beside it that indicates how many campaigns are tracking that metric. That number is a clickable link which takes the user to the manage page filtered to the campaigns that are tracking the selected metric.

Mapping Metrics

Once a funnel has been toggled to Activated, the metrics in that funnel are available to be mapped to campaigns, goals and integrations. This works slightly differently from in the past:

• Details Pages
  • When clicking to add a metric to a campaign or goal, instead of going to a new campaign detail page, you will presented with a dropdown which shows all the metrics available - standalone metrics first, followed by funnel metrics in the order defined in the Metrics page.
  • Clicking next to the funnel name (“Demand Gen” in the screenshot below) will automatically select all metrics from that funnel to minimize clicks.

• Integrations
  • You now have more options for mapping third-party integrations such as Salesforce or Google Ads. When you go to map metrics from a third party integration, you will have the option to map metrics from that third party to one or more metrics (either standalone or in a funnel). The dropdown shows all the metrics available in their account in the standard order - standalone metrics first, followed by funnel metrics
  • If you map a third-party metric to multiple Plannuh metrics, then you will control which Plannuh metric will get populated by the campaign mapping from the third-party campaign name to the Plannuh campaign, which will only have the relevant Plannuh metric.

New Expense Details View

The expense details view has been upgraded. When you click to see the details of an expense, instead of going to a new page, a drawer slides out on top of the existing page you are viewing, so you no longer lose the context of where you are in the application. 

• The data on the expense drawer is the same with two exceptions:
  1. We have added a field to the expense detail view for Public ID. This is a number that can be copied from Plannuh and pasted in an ERP to make mapping between platforms easier.
     • Note this ID also exists for campaigns and expense groups
     • This ID can only be edited via import
  2. Related Expenses
     • We have discontinued the use of recurring expenses - an expense with multiple allocations - and replaced them with related expenses. Now, when you create an expense that should have allocations for multiple time frames, you still chooses the time frames, but Plannuh will create a new, identical expense for each time frame selected.
     • These identical expenses can then be edited just like any other expense.
     • You can add new related expenses to the related group by clicking “Add Related Expense” on the expense detail drawer.
     • You can see all the expenses that share a relationship be either clicking on “View all” next to the count of related expenses in the expense detail drawer or clicking on the link icon on the manage expense page.

• Other notes to make about the new expense drawer:
  1. There is a dropdown at the top of the expense to see (or navigate to) the whole hierarchy to which the expense belongs.
  2. Because we no longer have multiple allocations per expense, the expense amount, planned amount and the difference between the two is now directly at the top of the expense details page.
  3. We have also added an Expense ID which can be copied from the expense drawer. The intent is for users is to take this ID and enter it into an ERP system from which you track invoices to facilitate matching an invoice to an expense.

Other Updates

• When setting up a LinkedIn integration, users can now specify whether they would like to create Plannuh campaigns from LinkedIn campaigns or campaign groups. ***Note*** Just because a campaign GROUP appears paused doesn’t mean it won’t have any campaigns in it to sync. Those campaigns could have data from a previous time frame that syncs. Also note that pausing a campaign group supersedes the status of the campaign itself, meaning you could have ‘active’ campaigns that are actually paused because the campaign group is paused.
• Key metrics are now set automatically for campaigns created via integrations - Conversions for Google Ads and Facebook Ads, and Leads for LinkedIn.
• When setting up an integration, administrators can now specify which of the Google/LinkedIn/Facebook accounts they would like to integrate to, provided they have access to more than one:
  • Note that this is by Google/LinkedIn/Facebook account NOT Google Ads/LinkedInAds/FacebookAds account
• Expense amounts on segment rows of the Manage Page view by segment are now clickable and take you to the Manage Expense Page filtered to the appropriate segment.