Set up Linkedin Ads

Easily set up and configure Plannuh's integration to LinkedIn Ads

Introduction

Marketing organizations need insight into the performance of their marketing campaigns, which can be measured as cost-per-outcome (CPO) or ideally return on investment (ROI). Plannuh’s LinkedIn Ads integration automates this tracking for visibility in Plannuh. 

Plannuh connects to LinkedIn via a read-only integration to the LinkedIn Ads API, pulling summary data. This integration automatically creates Plannuh campaigns based on the campaign groups that you configure in your LinkedIn Ads account. Plannuh also automatically maps LinkedIn metrics (impressions, clicks, conversions and leads) to Plannuh metrics, which in turn are associated with each newly created Plannuh campaign. 

Once the connection is established, Plannuh automatically updates current metrics and cost data for the LinkedIn Ads daily from the LinkedIn Campaign Manager. 

Integration Process

There are two steps (and an optional third step) for integrating your LinkedIn ads with Plannuh (the assumption here is that you have the role of Plannuh Admin for your account and you have access to a LinkedIn Ads account): 

1. Connect Plannuh to LinkedIn Ads 
2. Assign Plannuh segments for synchronized campaigns 
3. Organize campaigns in a hierarchy (optional) 

Once complete, your LinkedIn Ads from the Campaign Manager syncs metric and cost data automatically into Plannuh, providing insight into how your campaigns are tracking versus your targets as well as projected ROI! 

Step 1 - Connect Plannuh to LinkedIn 

First you log into Plannuh (again, assuming that you are a Plannuh admin), go to the admin menu, and select Integrations > Add LinkedIn Ads: 

Next you can choose which of your LinkedIn accounts you would like to integrate with, along with the time of day you would like to automatically update cost and metric data from LinkedIn. Please note that the timezone will default to your current local timezone. 

If at any time you wish to update your LinkedIn Ads integration, then you can return to this window by going to the admin menu, and select Integrations > LinkedIn Ads Settings. 

After you click Save you will be brought to LinkedIn.com to authenticate. If you are not already logged in to LinkedIn, you will be prompted to and LinkedIn will authenticate you using the standard process. 

Once authenticated with LinkedIn, the process begins the connection by creating campaigns in Plannuh that are synchronized with your LinkedIn Ads from the Campaign Manager (it may take a few moments to complete). Please do not refresh or close your browser until the process is complete and you see a success message appear. 

Map LinkedIn metrics to Plannuh metrics (Optional)

Once the integration is successful, you will be taken to a screen where you can select which metrics from LinkedIn Ads you would like to make available in Plannuh, and what they should be called. On the left side you will see the LinkedIn Ads metrics that are available (impressions, clicks, conversions and leads). On the right side you define whether or not to map each LinkedIn metric to Plannuh and, if you choose to do so, which Plannuh metric you would like to map it to. 

*Please note that you can add custom metric definitions to Plannuh, and then they will be available here. 

By default, these metrics map to metrics in Plannuh called impressions, clicks, conversions and leads but you do have the ability to change this mapping on this screen. For example, if you would like conversions metric from LinkedIn to show up as “Opportunities” in Plannuh, and you would not like impressions or clicks to be populated, then you would update the settings such as this in the example below: 

Note: The ‘NOT MAPPED’ status indicates the metric will not be updated in Plannuh 

You can return to this screen later to change your LinkedIn to Plannuh metrics mapping by going to the admin menu, and select Integrations > LinkedIn Ads Mapping. 

Step 2 - Assigning a Segment

Once your LinkedIn Ads campaigns are synced over to Plannuh, they will be automatically assigned to a default segment. We recommend that you reassign these new campaigns to the proper segment within your budget. 

You can navigate to the homepage and find the “Assign Segments to Imported Campaigns” widget and easily make this update: 

From the dropdowns in this widget, you can choose a segment for each campaign individually, or select multiple campaigns at once and assign them all to the same segment. Once all your LinkedIn Ads campaigns are assigned to a segment, this widget will disappear from the home screen. 

LinkedIn Campaigns in Plannuh

Once a campaign from LinkedIn has been created in Plannuh, it behaves differently from other Plannuh campaigns in two ways: 

1. The campaign name, type and source can not be changed. If you need to change the name of a campaign, you can do so in LinkedIn, and it will reflect in Plannuh when your data is received and updates from the LinkedIn integration. 
2. Expenses are automatically created every month within the campaign. When an expense is created, it will have a “planned” amount equal to your daily spend limit (as set in LinkedIn) multiplied by the number of days in the month. That expense will update daily with your actual spend, which manifests as your “committed” amount. At the end of the month, the expense closes with the total spend for that campaign (from LinkedIn) as the “closed” amount for that expense. A new expense will be created for the next month. 

Step 3 (Optional) - Assigning Campaigns to a Hierarchy 

In Plannuh, you can define a hierarchy of goals and campaigns to track your team's progress. You can assign a campaign or goal to be the parent of another campaign, thereby creating what we call a parent/child relationship. When you do this, all the cost and metric data from children roll up to their parent, which then displays the aggregate cost and metric data. 

This is especially useful for tracking LinkedIn campaigns in one place. For example, you might create a campaign called Demand Gen or simply LinkedIn Ads, and then make this campaign the parent of all the campaigns that came from your new integration. When you view the parent campaign, you can see the allocation, spend and metrics of all your LinkedIn Ad campaigns combined. 

If you see your LinkedIn Ads as more of a channel to your overarching campaigns that have a target audience with specific messaging, you can assign the integrated campaigns as a child campaign to the definitive parent campaign they are driving. This integration enables greater visibility in campaign management and better accuracy on effectiveness for ROI. 

To achieve hierarchy and assign a campaign to a parent campaign (or goal), you can drag and drop a campaign in the budget hierarchy onto another campaign: 

Or you can simply use the “Parent” field on the campaign detail page: