Standalone Metrics

Track metrics that are important to you plan's success, but aren't part of a larger funnel

Sometimes you want to track metrics that don't contribute directly to ROI or may not have a tangible impact on your main metric funnel. Metrics like Blog Posts, Emails Opened, Impressions or Form Views could be worth tracking, but they don't contribute directly to your revenue targets.

Or maybe you don't have a robust metric funnel with conversion rates and revenue per outcome and you still want to track metrics like Conversions or Deals against a target. 

If you find yourself wanting to track metrics like these, Standalone Metrics are for you.

The Standalone Metric List

At the top of the Metric page is a section (collapsed by default) labeled Standalone Metrics. When you open this section up, you will see a full list of default standalone metrics that are available to track in your campaigns and goals without you having to do anything. 

You can click the pencil icon to enter edit mode. From here you can delete, reorder, or set targets for your standalone metrics. You can also create any number of standalone metrics you like. 

Unlike metric funnels, once you create or edit a standalone metric, it is automatically available to be tracked in your campaigns and goals.