The many ways to realize success using Plannuh

The key to success in Plannuh and within your marketing organization is using Plannuh to collaborate on your marketing plans within your team and across your organization

Marketing goals

Plannuh makes it easy to set achievable goals and to attach all the campaigns designed to drive a topline marketing objectives.

Whether you work for a large company or a small one, all goals can be consolidated into three topline marketing objectives:

• Sales (Achieving, maintaining or expanding revenue) 
• Increasing Awareness (getting the word out)
• Improving Perception (manage the brand, positioning, and messaging)

Each of these topline marketing objectives are reached through quantitative goals that can be measured by a metric in either quantity or value. 

Plannuh comes pre-built with quantitative goals types and metrics types.  Your customer success specialist can provision these immediately so they are visible and available for discussion with your team about how a campaign will contribute to one of these objectives.

Here are the Goal Types and Metrics measurements available in Plannuh by objective:

Learn more about creating goals.

Campaign activities

It’s true: Plannuh is great for budgeting and ROI analysis but Marketing Managers spend 90% of their time on planning and executing marketing activities.  Plannuh (as its name implies) is the most efficient and comprehensive way to plan your marketing activities and campaigns.

Plannuh helps you define your target.

Plannuh helps you define your plan.

Plannuh helps you execute on your plan.

Plannuh guarantees you succeed by providing a platform where marketing managers can dynamically collaborate with marketing management on a real-time marketing calandar that is robust and flexible.

Forecasting

Plannuh is amazing at getting your projects and programs into a place where stakeholders from multiple departments can get insights on what you are thinking of doing and how you plan to get there.  Marketing, marketing operations, finance and sales can all begin to develop their plans to support yours. It's time that marketing drives the bus instead of waiting to be picked up.

Process improvements

“Perfection is not attainable. But if we chase perfection, we can catch excellence. “

– Vince Lombardi

Effective execution of a marketing plan in today's multi-channel, instant on, over-crowded, digital marketing world requires coordination of many internal departments, external services and technology platforms. There is always room to improve processes to decrease the amount of time marketing managers are spending on non-revenue generating activities while improving forecasting, budgeting, financial reconciliation and performance measurement all at the same time. Plannuh provides the technology and the people to help you improve your internal processes by connecting and automating marketing and expense activities. 

Visibility

"I can't wait to review the 26 different spreadsheets my marketing managers have created to show their campaign plans!", said NO marketing executive, ever.

Plannuh means no more spreadsheets.  No more disconnected platforms.  No more document repositories without context or connection to your plans. Plannuh provides executives and stakeholder teams with real-time insight to marketing activities and performance.

Decision making

How do you compare the effectiveness of a webinar compared to a digital ad campaign? How do you compare sales driven marketing campaigns with awareness driven marketing campaigns? Where should you invest more? Where should you invest less? The holy grail of marketing is being able to establish some comparative measure across disparate campaign types, metrics and channels. In Plannuh, we call that Estimated Campaign Value. Now you can make decisions with confidence.

Business reviews

“A moment's insight is sometimes worth a life's experience. “

- Oliver Wendell Holmes, Sr.

One of the most gratifying experiences you will have with Plannuh is when you have a team marketing meeting (even with finance invited), and everyone can clearly demonstrate, using Plannuh, what they are did last quarter and what they are going to do next quarter.  Questions like, "What campaigns did you run? How much did you spend?  Were you over budget or under budget? How do you know the campaign you are planning next quarter is the best use of our budget?" are easily answered. Now that's the way to conduct a business review.