Getting to Know an Expense in Planful for Marketing
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Getting to Know an Expense in Planful for Marketing

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Article summary

When executing your marketing plan, expenses play a crucial role as they represent the allocation of funds to drive desired performance for your company.

In Planful for Marketing, an expense refers to the money your team spends or plans to spend. To access specific expenses, you have different options:

  • View with Current Filter: This option takes you to the Expenses page while retaining any active filter settings. If you don't have any filters applied, this option will be grayed out.
  • All Expenses: Selecting this option takes you to the Expenses page with all filters cleared, allowing you to see all expenses in your account.
  • Overdue Expenses: By choosing this option, you will be taken to the Expenses page with filters applied for past timeframes and expenses with the status of Planned or Committed. This helps identify expenses that were intended to be spent in the past but haven't been closed or rescheduled to a future timeframe.
  • Recently Viewed: This option takes you to the Expenses page, showing expenses that you have recently viewed.
  • Recently Added: Selecting this option directs you to the Expenses page, displaying expenses that you have recently added.
  • This Quarter: Choosing this option takes you to the Expenses page with a filter applied for expenses within the current quarter.
  • This Month: Opting for this option directs you to the Expenses page, showing expenses within the current month.
  • My Expenses: This option directs you to the Expenses page with a filter applied to display only the expenses you own.

When you create a new expense, it will initially be empty and appear as a blank entry.

Here are some of the fields available when creating an expense:

  • Expense name: A required field where you can provide a name for the expense. It does not need to be unique.
  • Expense type: A required field that allows you to categorize the type of spend. You must choose from the list of available types.
  • Delivery date: An optional field to indicate the expected delivery date of the purchased item or service.
  • Owner: The default owner of the expense is the person who created it. This field cannot be left empty.
  • Vendor: An optional field to specify the vendor providing the service. You can select from a list of vendors or create a new one.
  • GL Code: An optional field to indicate the GL code associated with the expense. You can search and organize expenses based on the GL code.
  • Source: An automatically-populated field that indicates how the expense was created, such as manual entry, integration with an advertising platform, or import.
  • PO Number: An optional field to input the purchase order number associated with the expense. You can search for expenses using this number.
  • Invoice Number: An optional field to input the invoice number related to the expense. You can search for expenses using this number.
  • Segment: A required field to specify the budget segment responsible for the expense.
  • Currency: A required field to define the currency for the expense. It defaults to the budget currency and is defined by your Planful administrator.
  • Expense Timeframe: You need to indicate the planned or actual amount of expenditure. Timeframe options include monthly or quarterly, based on the budget setup.
  • Parent: If the expense is related to a campaign or expense group, you can specify the parent relationship here.
  • Related Expenses: If the expense is part of a series of expenses, such as monthly subscriptions or amortized expenses, you can create related expenses with different timeframes.
  • Tags: Optional labels that can be applied to expenses for easy filtering and organization.
  • Attachments: You can upload file attachments related to the expense, such as purchase orders, invoices, or other supporting documents.
  • Notes: An optional free-form text field where you can add additional notes or information about the expense. It can be searched using the Filter by the text box.

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