Introduction of Segments

How to Effectively Organize Your Budget by Segment (Department, Geography, etc.)

To effectively create a budget, it's important to organize it into distinct sections or Segments. These segments refer to individual portions of your marketing plan that have a designated owner responsible for both spending and results. Each segment may be the entire plan or a subset within it. Additionally, each segment should have a unique name, a budget allocation per month or quarter, and a designated owner.