Introduction of Segments

Effectively Organize Your Budget by Segment (Department, Geography, etc.)

To effectively create a budget, it's important to organize it into distinct sections or Segments. These segments refer to individual portions of your marketing plan that have a designated owner responsible for both spending and results. Each segment may be the entire plan or a subset within it. Additionally, each segment should have a unique name, a budget allocation per month or quarter, and a designated owner.

Managing Budget Segments 

The Budget Segments in Planful for Marketing allow admins to easily distribute ownership and allocate specific portions of the budget. With just a few clicks, users can modify segments to match their evolving business needs, ensuring efficient and flexible budget management.

 Accessing the Budget Page

1. Click the Settings icon in the top-right corner of the screen.
   
   
   

2. From the Settings drop-down menu, select Budget.
   

   
   

   The Budget Page displays budget segments in a user-friendly table, where each row represents

   1. Name of the segment

   2. Owner assigned to the segment

   3. Allocation (Monthly or Quarterly)
      
      
      

3. Click the Manage Budget button or the three-dot menu in the upper-right corner.
   
   
   

4. Choose from the available actions:

   1. Group Segments – Combine multiple budget segments into a group. Enter a name for the group.
      

   2. Ungroup Segments – Separate previously grouped segments.

   3. Delete Segments – Permanently remove selected segments.

   4. Duplicate Segments – Create multiple copies of a budget segment. Duplicated segments will appear with “copy” next to their name.

5. After making changes, choose how to save the budget:

   Save Option	Description
   Test	Indicates this is a test budget and not a source of truth.
   Read-Only	Prevents any edits. The status must be changed to make updates.
   Draft	Visible to users with access, but not finalized.
   Live	Makes the budget the default for your team.

   
   
   
   

Best Practices

• Group related segments to simplify reporting and oversight.
• Use Draft status while building budgets to prevent premature use.
• Reserve Test status for training or experimental scenarios.
• Assign segment owners to ensure accountability for spending.