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Planful for Marketing: Smart Cells for Forecast
With this release, we’ve introduced a continuous enhancement to the Forecast feature in Planful for Marketing to improve your Budgeting & Forecasting experience.
Smart Cells are now available in the Forecast column, allowing Forecast to act as an active planning anchor that drives all available budget calculations and variance reporting.
Key Highlights
A new Smart Cell section in the Budget page lets you select Forecast as the anchor point.
Perform True-Up and drag and drop reallocations directly in the Forecast column.
Charts, reports, and exports now reflect Forecast-based values and variances.
Total Budget remains available as a stable baseline for tracking and analysis.
This enhancement gives teams greater flexibility and real-time visibility into evolving plans, ensuring budgets stay aligned with performance and priorities.
To learn more about Smart Cells on Forecast, click here.