The Building Blocks of Planful for Marketing

Planful for Marketing is built upon Campaigns and Expense Groups

At Planful for Marketing, we believe that creating, managing, and optimizing your marketing budget (the amount you plan to spend) should be done in conjunction with your marketing plan (the actions you plan to take). To achieve this, we utilize the following concepts:

1. Budget: Within Planful for Marketing, your budget has a dedicated tab where you can define its start date, amount, and whether it will be spent monthly, quarterly, or annually. Learn More
   
   
2. Segment: A segment is a subset of your budget defined within the Budget Settings tab. Segments allow you to organize your budget into manageable categories or owners, such as Digital, Product Marketing, Events, PR, Marketing Ops, and Corporate. Learn More
   
   
3. Goals: When building a marketing plan, it is important to identify the main business objectives you want to achieve. These objectives, or goals, can include increasing revenue or improving brand awareness. Planful for Marketing offers preloaded goal types or the option to create your own.
   
   
4. Metrics: Metrics help you track your progress toward achieving your goals or campaign objectives. Planful for Marketing suggests metrics at creation time, but you can also create your own. Learn More
   
   
5. Campaigns: Campaigns are designed to help you achieve your goals by allocating a portion of your budget toward specific activities. When a campaign is connected to a goal, its metrics are automatically rolled up into the goal's metrics. Learn More
   
   
6. Expense Groups: An Expense Groups is a designated portion of your budget reserved for spending on an activity that typically has a business objective. Unlike campaigns, expense groups do not have metrics. Learn More
   
   
7. Expenses : Expenses are where the rubber hits the road. Budgets, Segments, Campaigns, and Expense Groups are all about what you're planning to spend. Expenses reflect real-world costs. Expenses can have one of three status levels: Planned, Committed, or Closed. A Planned Expense is self-explanatory. An Expense's status will change to Committed when you know you will have to pay it (for example, after you've signed a contract or raised a PO). An Expense should be changed to Closed once you have been invoiced for it or once the service has been delivered. Planful for Marketing supports one-time Expenses or recurring Expenses. Learn More